Introducing.....our new 2012-13 Editions of our Communicate with Power® series of award-winning pocket tips books!
Encountering the Media®: Media Strategies & Techniques
by Barry J. McLoughlin, President, McLoughlin Media
Over 130 pages packed with easy-to-use strategies, tactics and tips on how to communicate more effectively through the media. In this updated 2012-13 edition, you will learn:
- how to develop a media strategy
- How to incorporate social media [All new!]
- how to negotiate and prepare for a media interview
- how to structure your answers with the McLoughlin Wedge®
- how to bridge over to your messages
- how to convey effective verbal & non-verbal techniques
- how to handle every different kind of media interview
- how to handle difficult questions
Overcoming Panic and Fear: Risk & Crisis Communications
by Barry J. McLoughlin, President, McLoughlin Media
The updated 2012-13 edition contains over 150 pages of strategies, tactics and techniques to become a more effective organization and leader in the communication of 'risk' issues, as well as communicating in an emergency or crisis.
You will learn:
- how the public perceives risk and what it means for you and your organization
- how to develop a risk communications strategy
- how to be an effective spokesperson on sensitive issues of 'risk' - when trust is low and anxiety is high
- how to anticipate and plan for an emergency or crisis
- how to develop an emergency or crisis communications strategy
- how to get in the driver's seat of an explosive issue
- how to work with the media on risks, emergencies and crises
- how to incorporate social media into your strategies [All new!]
- how to communicate in high-stakes media encounters: interviews, to news conferences, to 'ambushes' etc.
Price for each pocket tips book: $25 + $5 [S+H). [For Canadian customers, includes GST or HST]
Discounts for multiples. Ask us!
How to order: simply email: info@mcloughlinmedia.com Pay by credit card or by check. Follow instructions on email.
Available in June, 2012. Accepting pre - orders now!
The 2012-13 Edition of...
Getting your Ideas Across: Making Effective Presentations & Speeches
by Barry J. McLoughlin, President, McLoughlin Media
Over 130 pages - completely revised and updated - with strategies, techniques and skills to make you a powerful public speaker. In this handy and easy-to-use pocket tips book you will learn how to:
- Overcome the fear of public speaking
- Communicate confidence in speeches, presentations, panel discussions, debates, committee meetings and more
- Prepare focused and powerful presentations and speeches
- Deliver a speech; make a presentation; engage in a committee appearance or debate; communicate effectively in video-conferences or video Skype® calls and much more
- Deliver from a written text using our unique 'scoop reading' technique, bullet-points, TelePrompter® or off-the-cuff speeches
- How to deliver a toast or respond to one; how to introduce a speaker; how to deliver into the camera
- How to utilize audio-visual media to support you
- How to create and deliver a memorable message
Special pre - order price [until June 15, 2012] $20 + $5 (S+H). Reg. price: $25 + $5 (S+H). (For Canadian customers, includes GST or HST)
Discounts for multiples. Ask us!
How to order: simply email: info@mcloughlinmedia.com. Pay by credit card or by check. Follow instructions on email.
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