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Risk and Crisis Communications:
A one-day or two-day seminar for 6 to 50
participants, focused on the key skills for organizations to ensure
that incidents don’t snowball into full-blown crises. Featuring
realistic crisis scenarios and case studies, practical audio and video
recorded realistic simulations with constructive group and inividual
feedback. Participants learn: the key principles of effective crisis
communications; the differences between emergencies and crises; how the
media respond in a crisis - and what you can do to anticipate their
approach; lessons from crises in recent history; developing a solid
crisis communications plan - the key steps; operating under the Unified
Command system; developing the crisis media skills of spokespeople;
delivering regular media briefings; handling news conferences; dealing
with ambushes and ’scrums’, double-enders; live vs. tape/edit
interviews; dealing with the internet, blogs and chat rooms and their
capacity to enhance or de-rail your crisis response.
Many difficult, sensitive and controversial issues can be managed
effectively before they become a crisis. The difference between success
and failure is taking a strategic approach to communications.
In this seminar, you will learn how to:
- Analyze risk issues (issues that combine high anxiety with low trust)
- Get buy-in to a controversial move
- Enhance understanding and cut down on misinformation and rumors
- Strengthen trust and credibility
- Develop a framework for handling complex issues
- Utilize consultation strategies and communications techniques
- Craft risk messages and keep control of your messages
- Lead meetings and handle questions
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