Risk and Crisis Communications:

A one-day or two-day seminar for 6 to 50 participants, focused on the key skills for organizations to ensure that incidents don?t snowball into full-blown crises. Featuring realistic crisis scenarios and case studies, practical audio and video recorded realistic simulations with constructive group and inividual feedback. Participants learn: the key principles of effective crisis communications; the differences between emergencies and crises; how the media respond in a crisis - and what you can do to anticipate their approach; lessons from crises in recent history; developing a solid crisis communications plan - the key steps; operating under the Unified Command system; developing the crisis media skills of spokespeople; delivering regular media briefings; handling news conferences; dealing with ambushes and ?scrums?, double-enders; live vs. tape/edit interviews; dealing with the internet, blogs and chat rooms and their capacity to enhance or de-rail your crisis response.

Many difficult, sensitive and controversial issues can be managed effectively before they become a crisis. The difference between success and failure is taking a strategic approach to communications.

In this seminar, you will learn how to:

  • Analyze risk issues (issues that combine high anxiety with low trust)
  • Get buy-in to a controversial move
  • Enhance understanding and cut down on misinformation and rumors
  • Strengthen trust and credibility
  • Develop a framework for handling complex issues
  • Utilize consultation strategies and communications techniques
  • Craft risk messages and keep control of your messages
  • Lead meetings and handle questions